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Why you should be using PPC to inform your SEO strategy
If you own a business or you work in marketing, you’ll no doubt be somewhat familiar with SEO and PPC. With the majority of businesses now needing an online presence to succeed, SEO has formed the...
View ArticleGoogle Ads on a Small Budget
The pandemic has had a catastrophic effect on businesses leaving around 6m small businesses in the UK in a precarious financial position going forward. This has caused brands to spread their PPC...
View ArticleOptimising Your Google Shopping Campaigns
With Google recently allowing merchants to sell their products for free on the Google Shopping tab, for many brands this is still not enough. For one reason, their products may not be listed high...
View ArticleYour Ultimate PPC Checklist Guide
Looking for a way to optimse your PPC campaigns but you are not really sure where to start? Thankfully we have created a handy checklist of weekly and monthly tasks for you to follow to help you stay...
View ArticleShould I invest in PPC or SEO?
If you’re new to digital marketing you may not know where best to spend your marketing budget. With a variety of channels at your disposal, allocating budget accordingly can seem like a mammoth task....
View ArticleDifferent channels you can use to promote your B2B company
Promoting your B2B brand may seem like a daunting task. And with so many different marketing channels at your disposal, it can be difficult to know where best to place your budget. A strong digital...
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What are the different types of PPC?
PPC stands for Pay-Per-Click and is an umbrella term that refers to a model of digital advertising where you pay every time someone clicks one of your ads and visits your site. It’s a way of buying...
View ArticleGoogle is removing standard expanded text ads in 2022
Recent news from Google is that they’re removing the standard “expanded text ads” and moving forward with just “responsive search ads.” From July 2022, advertisers will no longer be able to create new...
View ArticleSnapchat announces new attributable mid-roll ads for Snap Stories
This week, Snapchat announced they’re launching mid-roll ads for Snap Star Stories: “We’re committed to meaningfully rewarding our community for their creativity, and continuing to support creators as...
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